Rosanna
Rothenberger
Creative Direction
Brand & Product
Development
Storytelling
Hi,
I am
Rosanna.
A lover of the fine things.
Carried by a lifelong passion for creating beauty, I build on over
10 years of professional expertise in consumer and luxury goods, cosmetics and fragrances, with diverse experience in corporate, freelance, and entrepreneurial roles, in hands-on and leadership positions. My network spans companies, entrepreneurs and freelancers, artists and creatives, holistic coaches and trainers – powerful, passionate people I have learned from and collaborated with along my journey.
My offering to you is a bespoke bouquet of services tailored to your needs, including
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Creative Conception and Direction
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Vision and Brand Building
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Product Development
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Branding & Marketing Strategy
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Storytelling and Writing
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Consulting and Coaching
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Leveraging Expertise through my Network
Together, we turn the seeds of your ideas into full bloom!
open for projects – get in touch!
P O R T F O L I O
scent.ness
2025 | own brand
coming soon
NASRIN fragrances
nasrinfragrances.com
since 2022 | own brand, haute perfumery
sensual fragrances celebrating the duality of life through the symbolisms of the rose
MIVA
2019 | German singer-songwriter
interim artist management
ipuro
2017-2022 | German market leader for room fragrances
product development & management, marketing and storytelling
for a diverse range of products across various target groups and price points
– from white label to private label, from mass market to haute perfumery
Palazzo Mocenigo Venice
2016 | Museum of Textiles, Costume and Perfume
conception, curation and execution of "Cabinet of Curiosities", a fragrance exhibition
showcasing the rich history of perfumery and perfume packaging
drom fragrances (now: Givaudan)
2015-2017 | German fragrance house
development of 360° product concepts – from private label to prestige brands,
from cleaners to fine fragrance, from initial idea to POS placement
·
· Personal & Business Coaching Certificate
· Internships at L'Oréal and Estée Lauder
· Master of Science in Marketing & Communication
· Bachelor of Arts in Business Administration
· Stays in the US (Texarkana, Texas and Atlanta, Georgia), Paris,
and various cities in Germany (Stuttgart, Berlin, Düsseldorf, Munich, Frankfurt)