Rosanna
Rothenberger
Olfactory Artist
Scent as a medium of identity,
emotion, and atmosphere.
I work at the intersection of identity, emotion, and atmosphere – with scent as my core instrument.
My practice is driven by a devotion to beauty, meaning, and sensory storytelling. With over a decade of experience across luxury, cosmetics and fragrance, I move fluidly between artistic creation and strategic direction.
For me, scent is never merely a product —
it is presence, narrative, memory.
My work spans:
• Olfactory Concept Creation
• Creative Direction & Brand Positioning
• Fragrance & Product Development
• Narrative Design
• Curated Creative Collaborations
I translate ideas into sensory experiences —
turning essence into impact.
Selected Work
NASRIN fragrances
Founder & Olfactory Artist
Since 2022
Scent & Sound – Immersive Experiences
A Dialogue of Fragrance & Music
Since 2022
ipuro – Scented Spaces
Creative Direction, Head of Brand & Product Development
2017–2022
Palazzo Mocenigo Venice
Fragrance Exhibition “Cabinet of Curiosities”
2016
drom fragrances (now Givaudan)
Fragrance Conception
2015–2017
· Additional background in Tea Creation (J.T. Ronnefeldt), Artist Management (Singer-Songwriter MIVA),
Personal & Business Coaching (RET Method)
· M.Sc. Marketing & Communication | B.A. Business Administration
· International experience across the US, France and Germany